Analysis of Audience Feedback and The Impact On Our Production.

 

 

 

We gained and developed several new ideas from our audience feedback. First of all, we conducted a poll for our music video in order to receive audience feedback and subsequently guidance on how to make positive improvements for our final product.

 

 

For the Poll, which on a side note was vital for the feedback, served as a good example on how we acted on feedback given to us. One person suggested that we should include lip-syncing "No lip syncing". We had not done that as of that moment but we then subsequently decided to improve upon that by incorporating lip-sync sequences to keep the pace of the music video instead of breaks of nothing between the action sequences. This disrupted the flow of the action and by incorporating the lip-sync, this combined the two together to make a near immaculate sequence and it has seamless transitions from singing to acting.

 

 

Finally, we also acted upon a comment saying "The text is possibly hard to read". Even though we did not believe this, we took the initiative upon this to show that we are willing to listen to feedback and use the information given to us in a positive way. Overall, we increased the size of the writing and we put an outline at the sides of the text to make it stand out against the background, it was then clearly readable.

 

 

On a whole though, considering the music video was only 90% done, we received more positive feedback than we did negative, so this is a good sign that we were on the right track with our ideas overall. In addition, we elaborated upon comments such as "Easy to follow the storyline" and "Great shots, good pace editing" to expand and round off the music video in an exceptional way that will set a standard for us in the future to follow.  

 

 



 

 

Evidence of Audience Research

 

 

 

We used several different methods in order to collect good audience research for our Finn Riggins "Benchwarmers" and our original Joint Honours "Windows" music video. Amongst these are our Vox Pops and an online Poll Everywhere.

 

 

 

Vox Pops

 

 

 

 

 

Our Vox Pops showed several different opinions of people who are all demographically and pyschographically have different views on music videos so this gave us an idea to base our initial ideas on. Even though each and every person had different overall vies, they all had the same basic expectation for a music video, such as it having to be exciting and show good and interesting conventions in order to get them to watch it.

 

 

 

Poll Everywhere

 

 

 

 

 

 

As you can see, the poll depicts that most of the aspects of our initial edit of our music video were positive, such as having an unconventional and unique storytelling aspect behind it. In addition, we had feedback on aspects that need improving, such as the fact we need to include lip synching and our text on the video needs improving.

 

 

 

 



 

Audience Research

 

 

 

 

 

For our music video on Finn Riggins "Benchwarmers" music video, our target audience is anyone between 16 to 40 years of age due to it being in the indie rock genre.

 

 

Anybody from any social group or demographic can listen to and be a fan of this genre, from C3 to A1 peoples as the genre does not discriminate against people of any demographic or psychographic standpoint and is a genre that everyone can relate to and enjoy equally. In addition, It is more aimed at the male gender as opposed to females but this is a stereotype that can be subverted as for example the lead singer of Finn Riggins is female, so of course there are members of this gender that can enjoy this type of music as much as any male can.

 

 

Also, the psychographic ideology behind this genre's audience is anybody, but is more often younger people as they want to immerse themselves in their own fantasy world by listening to music to forget about their days or struggles in life. It may also give them comfort in life and help them through difficult times if needbe.

 

 

 

 

 

 

 

 

 

 

 

 







Cutting To The Beat

 

 

Below is the lyrics for Finn Riggins "Benchwarmers" song, I have analysed it and explained what concept and ideas that we will use in the final cut of our music video.

 

 

All the kids on the bench don't double dutch -  Lip-synch sequence
All the kids on the bench don't hopscotch - Lip-synch sequence
All the kids on the bench ride their fancy bikes, - Conor on bench
ride their fancy bikes to the river - Pete strolls through the woods

All the kids on the bench lightin' bonfires - Shot of bonfire night
All the kids on the bench count the shooting stars - Pete looking into the sky smiling
All the kids on the bench holdin' hands down,
holding hand down on the bike path - dance, hip-hop style

All the kids on the bench wearin' blue jeans - shot of Pete walking across with blue jeans on
All the kids on the bench haulin' sweet dreams
All the kids on the bench movin' their feet - running tracking shot
movin' their feet, movin', movin' their feet extreme-close-up of Petes shoes
They all go oo-oo-oo-oo
shimmy to the left, shimmy to the left, shimmy to the right


All the kids on the bench slingin' jump ropes - shot of swing
All the kids on the bench shootin' gumballs - Environmental shots
All the kids on the bench swingin' their hips - Environmental shots
swingin' their hips, swingin', swingin' their hips - Environmental shots

All the kids on the bench cheat at 7-up - pete splashes his face in sink
All the kids on the bench hot at freeze tag - sees Conor and panics
All the kids on the bench got the breakdance
pop'n'lock-lock, pop'n'lock, pop'n'lock-lock - Fingers Clicking

All the kids on the bench battle thumb wars
All the kids on the bench with their smart phones -
All the kids on the bench with their crazy legs - environmental shot
slidin' with the moonwalk, slidin' with the moonwalk
They all go oo-oo-oo-oo
shimmy to the left, shimmy to the left, shimmy to the right



 

 

Auditions for Our Music Video

 

 

 



 

 

Style of Our Music Video

 

 

 

 

We have many inspirations for our music video and we shall apply conventions that we previously saw in many different music videos and merge them together to hopefully make a very effective use of camerawork.

 

 

Firstly, one of our inspirations is Kieszas "Hideaway" music video. The reason being is because even though the entire music video is from a perspective of a long, simple tracking shot, it is put to good use and this entices the viewer to keep watching and it flows so seamlessly they don't even notice it is one shot. Even though we will not adhere to this convention, we shall utilise some of the ideas the music video had for pan out and body shots.

 

 

 

 

 

In addition, another inspirational music video to us as a group was Duke Dumont and Martin Garrax's music videos. This is potentially the most important factor in our preparation due to the fact that like these two music videos we shall use animal masks in some of our main characters to create a sense of enigma and emphasize upon mystery to keep the audience interested throughout the music video.

 

 

 

 

In addition, there were a few films that inspired our production in terms of film usage. Amongst these were the horror film Seven. an example is how the camera pans out and deblurrs the background to reveal a character that the audience knows is shadowing the protagonist. We will use this type of shot to build tension throughout the music video.

 

In conclusion ,these along with many other fine examples of media will help inspire and shape the way we film our music video and incorporate many innovative features into it to get the best ideas and apply this to hopefully make the most creative music video that we possibly can. This reflects our overall dedication to this project, such as going out and filming again with this new concept after our initial idea failed, this shows our determination and tenacity in order to achieve what we want.

 

 

 

 

 

 

 

 

 

Finn Riggins Band Biography + Audience Profile

 

 

 

Finn Riggins is an American indie rock group from Idaho formed in 2007 by Cameron Bouiss, Eric Gilbert and Lisa Simpson. They have incorporated a whole range of new features into their approach of this genre and have been commended man times for their approach with numerous awards. They have also been on over 200 live shows, a considerable amount for a low-budget niche indie band.

The song we chose for them is called "Benchwarmers" and is more adaptable and easy to make a music video to and what "Windows" by Joint Honours is. In addition, we initially thought that Joint Honours had a strong foundation as a band due to their relatively sophisticated website but we were deceived and we finally realised that Finn Riggins is a far more organised and efficient band to base a music video on due to the fact that we were conflicted about what to film and where on the filming day in regards to "Windows" by Joint Honours.

Overall we thoroughly believe that our choice to do a music video on an entirely different band will very much so improve our grades and subsequent our group work ethic and performance.

In addition, the band has received far more commendations and have a better reputation than what Joint Honours has and this overall makes it easier to receive permission to actually base our music video off one of their songs as they have more contacts and staff employed by them to address offers like what we had for Joint Honours and soon for them.

The audience profile for our band is 19-40 year olds since indie rock is a relatively new genre that was establish in the late 80's early 90's so older people will not be as accustomed to it as much as the younger generation are. Also, they can be of any social or economic demographic because rock is not associated with any particular class of person. The times when a person may listen to rock can be any time but usually on party nights or when they're just feeling either bad and want to take their anger out with an aggressive song or just if they generally feel good.

 

 

 



 

 

Transition between Joint Honours to Finn Riggins Artist

 

 

 

 

For our music video project, we initially went with the song "Windows" by the Alternative band Joint Honours. After a strenuous three days out filming for the music video, we finally realised that the concepts and ideas for our music video were unfounded and this lead to several misuses of film time inadvertedly.

In addition ,the locations that we used for filming were good considering the ideas we had, but they were to few and far between and subsequently this lead to valuable filming time being lost to travel time and sparse locations, i.e Haconby to Carlby. Also, we had an excessive amount of personal luggage for ourselves due to it being a cold day and this slowed our progress in setting up the music videos sequences let alone acting it out. For our time lapse sequence, we spent a long time waiting for the actual trains to pass by so this was another loss of valuable time that we could have utilised in more effective ways.
 

In addition, the most devastating consequence to our failed initial project to film a music video is that for some reason, the DSLR Camera malfunctioned and caused our filmed footage to become distorted and blurry as well as have audio problems. This was a serious setback for us and when to film again on the following Monday the same result occurred. We also got to carried away with our imagination and this caused us to not adhere to the shot list we has written, basically we filmed and came away with more or less irrelevant footage.

The beat of our new Finn Riggins song is also more adaptable to work with and we can incorporate more shot types and themes to suit the beat as opposed to the slower and more mature "Windows" by Joint Honours.

Due to all of the above, this is the reason we are transitioning to a more clear plan of action for our next attempt at filming a music video alongside a completely new song and band to give a sense of refreshment to our project. Also, we have transitioned to a completely new genre from Alternative to a more creative, adaptable and energetic indie rock that we feel well be able to make a more fun and humours music video out of it that is overall more effective and appealing to our audience.

 



 

Google Maps Images of Locations Wanted For Media Music Video YR13

 

 

 

 

 

1. Tallington Bridge

 

 

 

For our extensive time lapse shot, we want to capture several trains going by that is interrupted by traffic once the barriers go up. We ideally need to capture at least 6-10 trains to make the 10 second sequence, even though it will be sped up very fast, to seem long enough to make the viewer feel that it was filmed over a few hours. Time lapses are appropriate for the alternative genre to emphasize upon the vast scale of the genres indie ideology of not necessarily needing to have large budgets so that is why a lot of alternative music videos are filmed near rural or semi-urban train track locations for their time-lapse shots.

 

 

2.  Carlby Fen Train Tracks

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We will use some shots of Calby Fens train tracks near an open field to incorporate into our time lapse sequence. Alternative music videos often use two or three sparely located train tracks that are incorporated into just one 20-30 second time lapse sequence. The same principal for this is the same as what was mentioned above for time-lapse sequences.

 

 

 

3.  Toft Bridge

 

We will use toft bridge for our lip-syncing scenes due to the fact that the area is overgrown and has a menacing looking fence under the bridge that adheres to the conventions of urban decay locations that are frequently utilised in alternative music video locations. In addition, we will also film the lip-syncing scenes against the background of this area to make our animal masks stand out more and to make it seem more surreal like most alternative music videos are.

 

 

4. Hackonby Bus Stop

We will use Haconby's bus stop in order to film parts of the narrative shots. The scene will be of me and later Conor using this because part of the narrative consists of the three mask-wielding men finding each other after a journey through our chosen locations. This adheres to alternative themes of characters using bus-stops and having a journey to find themselves or somebody important to them, such as in Galantis "Runaway" music video.






 



Cutting To The Beat These are shots of cutting to the beat of the lyrics. We have coloured coded it so that we understand when everything cuts and then when we go out filming it is easy to follow.

 

Group Artist/ Track Chosen

Joint Honours

Joint Honours is the band that we did chose to do our music video on. The track we are using from Joint Honours is a song called 'Windows'.

Joint Honours are a band which seem very organised and experienced this is one of the reasons as to why we picked this band to do our media production on. We could also adapt

"Joint Honours are a pop/rap band that came together in Derby and bring fantastic melodic rap fused with choral harmonies.

They have recently received national airplay after featuring on the BBC Radio Six playlist. Their track ‘’Coming Together’’ was also included on Tom Robinson’s Freshnet New Music Mixtape in May 2014. They have performed at London’s O2 Arena, Y-Not Festival, Bearded Theory and featured at Derby’s Olympic Torch Parade"

This is a picture of their website

They have 4 members which make up the band:

David Jackson- Vocals/ Keys
Simon Marles- Guitar / Vocals
Adam Stone- Bass
Max Chambers- Drums

 The reason why we chosen this song was because we believe as a group it'll be easy to make a music video and will turn out to be a good music video because the conventions of the song will be easy to replicate into a video as well as experiment with our own ideas to create an innovative music video that at the same time follows the typical conventions of the alternative music genre.

This is the song called 'Windows' in which we are going to chosen for our music video.

Job Roles

Peter- Jewett Thomas

• Story-Board Designer
• Co-Director
• Cinematographer
• Lighting Director
• Co~Marketing Director
• Editor

 

 Why

I have been allocated the role of storyboard designer because I am able to draw sufficiently accurate drawings for the planning process. I am creative so this is the task I can take on. I am also one of two Co-directors as I am organised and took a share of directing responsibility for our last production. Similarly I am one of two cinematographer as I have experience in this from last years production. As a result of being creative I will have good ideas for shot composition and framing. This links in with being the lighting director as if I am operating the camera it follows that I should look into the lighting states as I can see what shows up well and suits the tone of the song. Each of us are taking on the role of Co-marketing director. 

Marcus Riley

• Shot List Designer
• Co-Director
• Co- Mise-en-Scene Director
• Set Designer
• Co-Marketing Director

Why

I have chosen to take on the role of shot list designer because this one of the roles I did in last years production, so have a good understanding on how it should be done. This is also one of the many reasons I one of the Co-directors, as this was my main job on the day of filming in our last production. I am the Mise-en-scene director and set designer because I own the location we are filming in and I did the budget list, therefore I know exactly what needs doing for the set, costume and props. We have agreed that all three of us will be one of the Co-marketing Directors because we feel that marketing is something we can do well as a group.

Conor Durrant

• Co- marketing
• Co- Lighting director 
• Mise- en- scene director
• Set designer
• Editor

I have chosen to be the editor because I believe last year I played a big part in editing along side Pete so me and him will take up the editing side just like last year because we work well in a team and are effective together. The marketing side of the project will very important therefore we have decided to all work together with marketing because non of us in the group are better than the rest so with the marketing we will share it.


Harry Sandall

• Prop Director
• Co- Marketing
• Co- set designer
• Co- Cinematographer
• Actor

I have chosen to be the prop director just because last year I was good at understand what props need to be on set and which props meet the conventions of our target audience, and it would be sensible if I took on the role of doing props again. Also I am the co- cinematographer because when Pete is needed else where I am the second best in the group at working a camera therefore it was also a sensible idea to put me Co- cinematographer. My main role in this group is being the actor this is a role that I did last year and part of the reason why our production last year was so successful.

Storyboard

Storyboard 

Below is the storyboard for our music video that we will use as a guideline or benchmark for our filming ambitions.

We shall follow up on these blueprints and stay true to them as much as possible to show consistency with our filming and to show that we have carefully planned out our music video with care to make it look as alternative as possible.

Whilst we shall still do this, we will also improvise and add additional shots on the filming days due to the fact that once we are on location we shall utilise our media expertise in order to incorporate additional shots that we feel will help us gain additional marks in our production. Overall we shall not let this factor impede our already good storyboard but we shall show field improvisation in order to overall improve our production.

 

If we do decide to scrap or modify one scene we can then compare it the original draft and then justify why we chose not to do it to emphasize upon our adaptability.


Our overall priority is to make sure that the concepts of our ideas and locations go together to suit the alternative genre and not subvert the conventions of it. This shows how dedication to make the best media product that we can possibly do.

Initial Budget List for Joint Honours

A budget list shows the main props and costumes that we want to purchase to use in our production. The list shows the name, price and location of the item that we need. It is extremely important that we create a budget list so that we can keep track of the total cost of our production. It will also help us to control our money more carefully as we will know what we need. Plus it will inform the group of how much money each person needs to contribute to the production.

Item	Image	Cost	Item location
Fake Christmas Tree		£24.99	Amazon
Balloon		£1.50	Sainsbury’s
Golden Confetti		£1.45	Sainsbury’s
Juice Cartoon		£2.79	Sainsbury’s
Fake Moustache		£2.57	Amazon
Fake Fish		£3.99	Amazon
Ketchup		£2.40	Sainsbury’s
Snorkel		£9.99	Amazon
Lipstick		£3.78	Sainsbury’s
Pedigree dog food		£7	Sainsbury’s

 

Theories Within Genre

There are several theories regarding genre which subsequently affect peoples interpretations of music videos/promo's. Amongst these are the beliefs of a theorist called Michael Shore, who criticized music videos and promos for having no real relation to real life situations and they do not relate to the narrative of the songs lyrics. It was worded as follows "Recycled styles that contains an information overload and therefore contains views of adolescent male fantasies. Most videos contain elements of speed, power, girls and wealth. All this conveys into soft-core pornography with clichéd imagery".
 

An example of this is the music video/promo for Lady Gaga's Poker Face. The reason being is because even though the lyrics relate to actually playing poker and vague references to drug and alcohol addiction, the video bears little resemblance to these themes and is more related to sex and love. This emphasizes upon Michael Shaw's theory of that music videos bear no resemblance to what the song actually means due to poker face being mainly in a drastically different environment

An example is below:

In addition, the music video also explores themes of selflessness due to the scene at the poker table where there are valuable red poker chips piled up high represents wealth and power. This at the same time also goes against Michael Shore's theory by showing some amplification with the poker table with the lyrics of the song. 

 

 

 

 

Prop List For our Music Video

 

Below is a prop list of all the equipment that we shall be utilising on our filming day for the music video. 

 

1. Electronic Guitar due to the songs tune being heavily guitar based so in essence this is the central prop. This contributes to the fact that we are filming an alternative music video due to electronic guitars are frequently featured in alternative music videos.

 

 

 

 

2. Drum Set that we did not utilise in the end as we saw it as being to bulky and cumbersome for a music video and combined with the fact that drums arnt typically associated with alternative music lead to us scrapping our original intentions of using a drum set.

 

 

 

3. Clothing is a very important factor in our music video due to the fact that we want to convey to alternative genre to people in an in your face fashion with our appearance. These costume will consist of sneakers or big boots for footwear and jeans with a new style hoodie with a colourful shirt to fully emphasize the alternative genre which is vital for the music video.


4. Box-like object is very important for the stage area because the lead singer will stand on it to emphasize the alternative genres use of improvisation to make a makeshift performance stage. In the end, one of our locations at Toft Bridge was more than adequate to film without assistance from the box-like object and would have ruined the shot so we also scrapped this idea in favour of a new one.


5. Replica Christmas Tree that we shall be using in one of our key shots in the intro of the song.


6. Balloon filled with confetti to simulate a mini explosion in our music video



7. Snorkel to film bath scene.



8. Bullet for scene where it lies on top of a third world child to represent poverty/war and alternatives bands critsisms of the two, i.e Green Day or Rise Against.


9. Fake Fish



10. Fake Moustache for close-up shot.




11. Juice Carton for scene where it corresponds with the lyrics "Drink some truth juice" and we will modify it to say truth juice.



12. Lipstick




 

 



 

Shot List

 

 

 

 

Below is a comprehensive shot list of out YR 13 A2 Level music video based on the song "Windows" by Joint Honours.

 

 

Shots Number	Details Of Shot	Lyrics Of The Shot
1	Timbering Tapping	Happy Christmas
2	Christmas Tree Burning	Happy Christmas
3	Shots of the three different band members	Man I miss this
4	Person looking in a window, people arguing on inside.	Looking in through the window
5	Same scene, shot from inside	Its none of my business
6	Patting on drum, lagging effect	Its rain patter patter, rain patter patter.
7	Shot of main singers head	This is mind over matter
8	Clock picture, shot of town at night	I could take you out like on a Saturday night
9	Bourne woods lakes	Wouldn’t it be nice and im playing Beach Boys
10	Shot of Harry in car – time-lapse	In my deuce coup
11	Carton of juice saying truth juice.	Drink some truth juice
12	Manakin head with really terrible makeup.	You must be more beautiful than Debussy
13	3 chords on instrument	You’re a three chord trick
14	Instrument i.e guitar	You’re a three chord trick
15	Edge of a cliff (Quarry)	Edge of a cliff
16	Person Walking away	When you go
17	Rain or tears on face	Tears that show