Audience Research

 

 

 

 

 

For our music video on Finn Riggins "Benchwarmers" music video, our target audience is anyone between 16 to 40 years of age due to it being in the indie rock genre.

 

 

Anybody from any social group or demographic can listen to and be a fan of this genre, from C3 to A1 peoples as the genre does not discriminate against people of any demographic or psychographic standpoint and is a genre that everyone can relate to and enjoy equally. In addition, It is more aimed at the male gender as opposed to females but this is a stereotype that can be subverted as for example the lead singer of Finn Riggins is female, so of course there are members of this gender that can enjoy this type of music as much as any male can.

 

 

Also, the psychographic ideology behind this genre's audience is anybody, but is more often younger people as they want to immerse themselves in their own fantasy world by listening to music to forget about their days or struggles in life. It may also give them comfort in life and help them through difficult times if needbe.